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Self Perspective

A twice weekly podcast focusing on career management and recruitment with executive recruiter John G. Self, Managing Partner of a Dallas-based search firm.
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Now displaying: Page 1
Mar 7, 2018

Today’s big idea  is about stories and the people who tell them and the power they have.

Story telling is not the exclusive purview of novelists or  writers of children’s books. 

Preachers tell stories from the Bible to exhort their followers to lead a better life.

Teachers tell stories to engage their students in important subjects like history and civics. 

Even corporations and their advertising agencies rely on stories to sell ideas or products. 

And there is a reason story telling is such an important and powerful tool. Research tells us that a good story connects the story teller and the listener in a dramatic way.  The listeners are more likely to remember the message when it is wrapped in a story well told.

 

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